Intro
During my two years at BrightDrop, I served as the sole Designer on the marketing team that was only a year old - and the only "graphic designer" within the entire org - so I have a ton of work to share for this experience, from web design to presentation decks to social - and so much more. I encourage you to use the quick jump links above to navigate to relevant sections, or just scroll on through for the full collection of all the work I did for BrightDrop.
BrightDrop product overview
BrightDrop Zevo
All-electric commercial step-in van. Comes in two variations: Zevo 600 (pictured) and Zevo 400
Trace Move
Electrically propelled cart for foot couriers, campuses, hospitality industries, and more.
Trace Grocery
Electrically propelled, temperature regulated cart for automated fulfillment of online grocery orders
Homepage design
Homepage from 2021, before I was hired. Lacked personality, interactive elements to break up the scroll experience, and relied heavily on CGI imagery. Also, BrightDrop was about to go through a major visual re-brand that was a pretty big departure from the visual style shown here.
Homepage from 2022, designed by our branding agency. Incorporated the pathway motif to make up for lack of product photography. The feedback we got were gripes about the lack of color, relevant product information, and low visibility of the CTA's driving to our sales form.
My homepage design for 2023. Heavily focuses on real product video and photography to give users a clear picture of the product and incorporates a loading animation to keep users focused on a shiny new hero video. Color is used throughout, tastefully, to provide clear distinguishing between different sections. Subtle motion guides the user toward interactive elements across the page.
Product page design
EV page from 2021, before I was hired. Overall spacing/margins were wildly inconsistent. Some sections had far too large of a margin, others too small. Text-heavy sections felt totally barren without some visual elements to guide the user through longer paragraphs or lists.
Zevo page from 2022, designed by our branding agency. Incorporated the pathway motif again to align with the new brand identity. Still, we relied too heavily on CGI imagery, the page lacked color overall, and the flow of information told a confusing product story.
My Zevo page design for 2023. Heavily focuses on real product video and photography as shown on my homepage, as well as a safety demo feature section driving users to our full list of safety offerings - a major selling point of the Zevo. Spacing between sections is consistent throughout and margins are broken in purposeful ways with unique image crops.
About Us page design
Who We Are page from 2021, before I was hired. Felt like an afterthought. Not a ton of content to show, and relied on stock photography to tell a story. Really needed a CTA or some element linking out to another page on the site to keep users engaged.
About Us page from 2022, designed by our branding agency. A little more content to show this time around, but still pretty bland. Content was a weird mix of product information and company information - lacked a consistent story flow.
Brand Collateral
Here you'll find documents, advertisements, signage, and more.
Brochures & docs
Office decor
Conference room signs
Posters
Wall texture
Wayfinding
Paid media
SLIDESHOW ADS
Icon set
I developed a library of 64 icons for BrightDrop to support our visual rebrand.
WHERE WE STARTED...
BrightDrop had some existing icons created before our rebrand, shown here in the old ecosystem graphic. They were a little too detailed to be used at small sizes, and the icon library as a whole lacked consistency in style.
WHERE WE ENDED UP...
My goals for the new icon library were:
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Create something more in line with our rebrand by incorporating the 2-tone gradient pathway motif from our new key visuals. (Not pictured, I also created single-color versions of each icon for flexibility of use).
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Attempt to use one continuous line for the entire icon whenever feasible, to represent a delivery route with a clear start & end.
Full icon library
Animation
Browse all of my BD animation work - from overlays/transitions for product videos, to social content.
Product videos
View full-length product launch & demo videos showcasing my animation work alongside film. All video shots courtesy of Jon Speyers.
Trace Grocery 1.1 - Event Content
Animation created for on-screen content at the BrightDrop tradeshow booth at GroceryShop conference 2022.
Trace Grocery 1.2 - Product Launch
Animated elements and transitions for the launch of Trace Grocery 1.2 - an electrified cart made for ease of online grocery order pickup.
Trace Move 1.2 - Product Features
Promotional video for the Trace Move 1.2 electrified cart - designed for foot couriers and other delivery-related use cases.
Social animations
Short-form content for BrightDrop social channels, mostly for our LinkedIn page but some for Instagram, too.
